When looking for examples of kinetic typography I noticed that a lot of them were similar in style. This sale works effectively to convey the stories of these animations but after a while it feels a bit repetitive. This is why for my animation I will try to stay away from this style.
I also found some examples that felt a lot more engaging because of the effects and styles used as well as the audio. Each video has a different point that makes it stand out from the others. Whether that be the type interacting with its environment or it seeming to be more handwritten and personal in the way that it moves.
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I also wanted to look into fables because I like the idea of being able to have a moral or lesson that is portrayed within my work. One of the most told fables that I can remember as a child is the Tortoise and the Hare. In which the Hare was boasting how fast he can go and challenged the other animals to a race. The Tortoise accepted and the Hare laughed at him. When the race began the Hare disappeared into the distance and decided to take a nap. When he awoke the Tortoise was nearing the finish line and the hare could not catch up. The moral of the story was 'slow and steady wins the race.' Each of the fables in Aesop's book has a moral at the end and most of them use animals to convey the message in a way that children understand. These fables are defiantly a possibility for the basis of my animation. I also looked at pervious animations that had been made surrounding fables. Although I had the initial inclination to base my animation on an urban legend I wanted to explore other types of stories to see if any caught my attention or would be a better fit for the brief. When we were going over this project we talked about how to pick out key aspects of a story that makes it recognisable. This is a method that works particularly well with fairytales. To explore this I have taken six well known fairy tales and picked an image that I best thought represented them. I then asked people to guess the story I chose and the majority of people were able to guess correctly. Since I can only use text within my animation I wanted to try to add a description to each of the images above. Below each picture are the words that I have associated with it. By doing this I feel like it will help me to better pick out the key points within the story that choose to portray.
The outcome of this project will be a motion graphics piece that uses only kinetic typography to convey the story. I think this will be difficult to do in a way that isn't the overused style of kinetic typography that you see everywhere. This is also made more difficult by the fact that I can not use images within my piece.
Immediately when reading the brief I was drawn to the idea of basing my outcome on an urban legend. I feel that this could be a fun way to play around with the different ways I can make type move. Overall I think this project will be a fun way to experiment and become more familiar with After Effects. |
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May 2018
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