A manifesto is a statement of one's beliefs, opinions, motives, and intentions. For this project I wanted to create my own manifesto. By looking at other peoples manifestos I was able to see what things people included. Some were specific to the writer and some were more general statements that could be applied to anyone. My Manifesto:
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I wanted my final gif to be a bit more playful than the other gifs. The concept behind it is that we all have a bit of crazy within us and sometimes it is good just to let go and act a bit crazy. I went to Giphy to find inspiration for my design. Below are some of the gifs that I particularly like. I went into making this gif with a rough idea of what the final outcome would be but I wanted to approach it in a way that allowed me to express the message. The intention behind their gif was to show how everyone tries to fit in and hide the 'crazy'. This shouldn't be the case, people should be allowed to express who they are. For the font choice I wanted to use a more confirmative font and then a more unconventional font for the word crazy. I feel this tied in the whole gif and reinforced the original message. The idea of enjoying and making the most of life is a common topic when it comes to manifestos. I wanted to choose a topic that was more uplifting than some of my other gifs. I wanted to use the idea of a beach as it is a place where many people have happy memories. I also wanted to try using a different technique, so for this gif I used collage. By cutting up pieces of paper and moving them slightly for each frame and then putting them in photoshop to touch up. Although I was happy with the above gif, it didn't really portray the message that I wanted to get across. Drawing inspiration from the children's tv show 'Come outside' I decided to add in a plane that drags a banner across the sky. This will enable me to convey my message clearly. By doing this I am able to clearly communicate my intended message. I decided to handwrite the font on the banner as it gives a more personal effect. In order for the plane to cross the sky unobstructed I had to remove the sun from the image. Although I would have liked to keep both, the gif looked to cluttered with it still in. After creating my gif and watching it back, it looked a bit plain. I wanted to add something in so that it wasn't just a plane moving across the sky. To combat this I put in a fish jumping out of the water. I wanted to make a gif about this topic because it is one that can affect anyone at any stage of their life. While researching for this project I came across a video by the British Forces Broadcasting forces. I also looked at some statistics regarding this subject. Mind, a mental health charity have published reports that 1 in 4 people experience a mental health problem each year. Considering these statistics it is astonishing that there is still a stigma surrounding mental health. I wanted to make a gif that addresses the problem of 'bottling things up' and what will happen if you keep doing this. I decided to do this using a wine bottle as alcohol is one of the things people turn to when they are struggling to cope. I originally just had the bottle getting bigger and bursting, then I thought about having some liquid pouring into the bottle to show it filling up. However I did not feel that these ideas portrayed my message accurately. In the end I decided to add in pieces of paper showing some of the emotions that people bottle up. I wanted to highlight the issue of child labour within our retail industry. Many people go shopping without even realising the cost that it has on children all over the world. Before making my gif I first wanted to get a better understanding of where this was happening and what areas of retail had the highest rate of child labour. Below is an image published by Maplecroft, an organisation that helps companies to identify any risks and problems with supply chains. I I wanted to highlight that this was an issue prominent in fashion. With the majority of child labour being within the textiles industry. I drew up some sketches and compiled them into the gif below. The main piece of feedback that I received with regards to this gif was the type would be more effective if it was handwritten. This would allow a stronger link between the type and imagery. I also wanted to add more detail to certain aspects of the design so I decided to add in a shop name. This makes the shop more identifiable. For the final gif I also looked into colour theory. I found out that the colour blue is typically associated with trust and responsibility. I did not feel that this was the right message to portray. I looked into the other possible colour options and found red to be the most appropriate. It is the international colour for stop as well as the colour of blood. Red is a very strong and intense colour. Matthew Divito is a motion graphic designer that has done a lot of work relating to gifs. I particually like his work because it is simplistic and has a calming effect. The majority of his designs have a futuristic feel to them and draw on life in some way, whether that be using flowers as elements within a design or using waves as a background. Looking through his website at some of the designs he has created inspired me to produce a response. I chose to create a response to the Waves gif as it was simplistic yet can have different meanings to each person viewing it. For my response I thought that I would keep to the theme of water. I took two photographs from the zine project that I had done previously and looped them in a way that made it look as if the water was moving. Initially I was going to use a rectangle shape and make it follow the scaffolding that held the pier up, but in the end I decided on a much simpler design, but one that I feel is much more effective. Below is my response. I chose to do this topic because I think it is important to preserve the planet for future generations. With countless animals becoming close to extinction and trees being cut down at an astonishing rate, this is a topic which I feel is important to highlight. Researching into the different ways that others have approached this topic allowed me to identify which techniques I liked and which I didn't. Below are some examples of gifs that I feel have conveyed the message of climate change in an effective way Looking at the above two gifs for inspiration I was able to write a list of all aspects of climate change that I could convey within my gif. I then began to come up with visualisations for all of the topics. The one I chose to go with in the end is simple, but makes you think. It was important for me that the design I went with had no text and that it was able to convey the message effectively. The first gif that I wanted to create was about how people seem to be 'addicted' to wifi. It has become the norm to ask people for their wifi password just seconds after you have stepped through their door. I feel that many people don't realise just how much they rely on having an internet connection in everyday life! I started brainstorming ideas for possible gifs and did some research into existing gifs that were out there, below I have included a couple that I thought represented the topic well. Whilst brainstorming ideas for this gif it reminded me of an exhibition that I had visited at Somerset House earlier in the year. It was the Big Bang Data Exhibition and showed just how easily data was relayed via the internet. One part of the exhibition showed how just by searching for the #cat they were able to pinpoint the locations of thousands of cats. Showing just how easily data is transferred through the internet. I then drew some sketches relating to a couple of the ideas I had for this gif, scanned them in and coloured them in. This allowed my gifs to have a handmade feel to them, whilst still being digital. I then used photoshop to create a frame animation from my images and altered the timings to make it run more smoothly. To me the original gif felt a bit distant, which is why I decided to add a colour to the background. This also helped to tie the whole thing together. Looking into gifs that have been created was interesting. It showed me just how many ways there are to create a gif, the possibilities are endless! Some of the gifs that I found really inspiring were by Cinemagraphs, the way in which they make gifs is something that I have never come across before. One of the themes that runs throughout their work is the idea of taking a photograph and adding movement to one of the elements within the photograph. Some of my favourite examples are below. Another designers work that I liked was Tom Moody. His designs are simple yet hypnotic, making the viewer unaware of where the beginning and end is. Below are some of his designs that I particularly liked. |
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