Before getting too much further into this project I wanted to research into apps that are currently on the market and the reasons why they are successful / unsuccessful. Even though my app will not actually be created I want to approach this project as if it was as I feel it will enable me to push my ideas to accomplish the best possible outcome. To begin my research into existing apps I went to the app store and looked at what the mose popular apps were. These are shown below. Something which I noticed the majority of these apps have in common is that they have icons which visually show what the app is about, they have simple colour palettes (one or two colours) and they all have a clear purpose. By this I mean that they are either for entertainment or messaging or to aid the user in a specific area / with a specific need, which enables the user to quickly identify what the app is used for and make a quick assumption on if that is something they will require.
I then looked into what makes a successful app and found an article that outlined the main characteristics of a successful app. The main points that it highlighted were:
By incorporating all of these key points and comparing successful apps I will be able to create an app that is fitting for the market.
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