This project focuses on the social side of app design, so before going any further into my research I wanted to look at some examples of popular social media sites to see why people used them to the extent that they do. But before I did this I wanted to look up the definition of social media to see exactly what I was looking for. Below is that definition. I found an article written by Anita Whiting called 'Why people use social media: a uses and gratifications approach' which explores the main reasons why people use social media and what keeps them coming back. She explored this by interviewing people and using previous studies that had been conducted in this area. Some of the top reasons that she identified were social interaction, information seeking, time passing and entertainment. All of which are aspects that I can incorporate into my app to make it as engaging as possible.
The above three social media sites are the most frequented by active users (according to a study conducted by Statista). I found this interesting because I did not expect the order of this list to be as it was. I believed that Instagram would be a higher ranking site and expected WhatsApp to be lower down on the list. However the study that these results were based off of was conducted worldwide, and different cultures / societies may look for and use different aspects of social media, which may affect the results.
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