Looking at the film 'Everything is a Remix' was interesting. It explored the idea that everything that is created is copied, transformed and combined. A concept which I had never really thought of before. Looking deeper into this topic I realised very quickly that this was true and can be seen evedently in everyday design and advertising. We then watched a film called 'The Machine That Made Us' which featured Steven Fry. This documentary explored the work of Johannes Gutenburg and his use/creation of the printing press (a machine that is still used 500 years after it's creation). It was interesting to see how Gutenburg's work could be applied to the principle of design presented by the everything is a remix video. Below are some of the ways in which I feel that Gutenburg used this theory:
Copy: The design of the wine press and its use of the screw thread. Making paper using the chineese method of cloth making. The idea of mass production, origianally by handwritten methods. Combine: Cloth paper making with metal type creation. Metal type creation with the press system from the wine maker. He used his experiene working with metal as a goldsmith to create metal type and combined it with the press system. Transform: He made the process of mass producing the Bible, a time and labour efficient process. He found an alternative to vellum (paper made from calf skin), where prevously each bible would have been made using 140 cows.
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