We were visited by Lestyn, one of the designers who helped to rebrand Wales. He spoke about how the whole idea behind this rebrand was for Wales to get a stronger sense of identity and to help increase tourism. He mentioned how when wales became independent his generation of designers wanted to rebrand, but were told no by the government and to come back when they were older. Which led onto the point of not giving up and that if I really want to achieve something, then I can. One of the main things he talked about was how very early on they had to decide on there core values and stick to them. As well as defining a colour palette, fonts, logo spacing and colour usage. One of the main things that I took away from this lecture was how if I am passionate about an idea, it is good to gently lead the client into it rather than initially shocking them. And I shouldn't be judgemental about my work and just keep putting things out there. In order to succeed I need to pave my own path and not follow the older generation of designers, however drawing inspiration from them is key. Also that if I am pitching for work, it is helpful to mock up a video to help the client visualise my idea.
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May 2018
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